Location: London

Employment Type: Full-time

About Midas

Midas is pioneering the future of asset tokenization by offering exposure to institutional-grade securities and structured products onchain – accessible, global, and compliant. Co-founded by Dennis Dinkelmeyer (Goldman Sachs) and serial entrepreneur Fabrice Grinda (FJLabs, OLX), Midas aims to bridge the gap between traditional and decentralized finance.

Since launching in October 2024, Midas has grown to over $1 billion in total value locked (TVL) across its range of investment products, reflecting strong product-market fit and demand. The company raised a $9m seed round from top-tier investors including BlockTower, Framework Ventures, Coinbase Ventures and others – and is scaling its go‑to‑market engine and hiring exceptional talent to accelerate distribution.

The Opportunity

We are looking for a Head of Marketing to build and lead the full marketing function at Midas. This is a high-leverage leadership role at the intersection of finance, crypto, and RWA tokenization - ideal for a strategic, data-driven leader who is equally comfortable with brand, content, and performance acquisition.
You will own our global marketing strategy end-to-end: From positioning and narrative to brand and content, to campaigns and growth channels. You’ll be responsible for making Midas the category-defining brand in RWA tokenization across institutional, crypto-native & DeFi power users.

Your Responsibilities Will Include

Marketing Leadership & Strategy

• Define and own the overall marketing strategy aligned with company and go-to-market goals.
• Translate business objectives into clear marketing roadmaps, KPIs, and experiments.
• Build and scale the marketing organization over time (brand, content, performance, product marketing, and communications).

Brand & Positioning

• Lead the repositioning and rebranding of Midas, including narrative, messaging architecture, and visual identity.
• Craft a differentiated, credible position for Midas across institutional finance, DeFi, and the broader crypto ecosystem.
• Ensure brand consistency and quality across all touchpoints (website, product, socials, sales materials, PR, events).
  

Content, Thought Leadership & Community

• Own and execute a content strategy spanning educational content, thought leadership, product storytelling, and market commentary.
• Turn complex financial and crypto concepts into clear, engaging narratives for both institutional and retail audiences.
• Oversee content creation across formats (articles, reports, newsletters, visuals, videos, campaigns).
• Elevate Midas’ founders and team as thought leaders through op-eds, keynotes, podcasts, and panels.

Growth & Acquisition

• Develop and manage multi-channel acquisition strategies (paid, organic, partnerships, referrals, and lifecycle/CRM).
• Set up measurement and analytics to track ROI, CAC, LTV, and funnel performance; continuously optimize campaigns.
• Partner with the growth and product teams to design campaigns that drive deposits, product usage, and retention.

Social, PR & Communications

• Own and grow our social presence (X/Twitter, LinkedIn, and other relevant channels) to increase reach, engagement, and influence.
  
• Develop and manage PR and comms strategy: announcements, launches, media relationships, and crisis communications.
• Ensure our messaging is compliant and aligned with regulatory expectations in close collaboration with legal.

Cross-Functional Collaboration

• Work closely with product, BD, legal/compliance, and leadership to align messaging, launches, and campaigns.
  
• Support sales and partnerships with narratives, pitch materials, and case studies tailored to institutional clients.
• Stay ahead of market trends in finance, crypto, and tokenization to keep Midas at the forefront of industry conversations.

What We Are Looking For

• 7+ years of experience in marketing, with significant time in crypto, finance, or investment-focused companies.
• Proven experience owning marketing strategy and execution in a high-growth environment (startup or scale-up).
• Strong track record in brand and content, with demonstrated ability to simplify complex financial/crypto topics into compelling narratives.
  
• Hands-on experience with social media, campaigns, and growth channels, with measurable impact on engagement and acquisition.
• Solid understanding of finance, investments, and crypto markets; comfortable working with institutional and DeFi-native stakeholders.
  
• Highly creative but also analytical; you can ideate big swings and still care deeply about metrics, experimentation, and iteration.
• Excellent communication skills (written, visual, and verbal).
• Leadership qualities: ownership mindset, comfort with ambiguity, and excitement to build both the function and the brand from an early stage.

What We Offer

• A central leadership role in shaping and rebranding a fast-scaling company at the forefront of tokenization.
  
• The opportunity to build and lead the entire marketing function and voice of Midas across global channels.
• A highly entrepreneurial, agile, and globally distributed team.
• Open and transparent culture where your ideas and initiatives have real impact.
• Competitive compensation and long-term alignment through meaningful upside.